Craftmix and JetBlue Announce Exciting Partnership to Elevate Inflight Beverage Experience
Los Angeles, August 23, 2023 — Craftmix, a leading innovator in cocktail mixology, and JetBlue, an industry-disrupting airline focused on great service and low fares, are thrilled to announce an exclusive partnership aimed at transforming the inflight beverage experience for JetBlue customers.
As part of this collaboration, JetBlue is launching the signature Craftmix Strawberry Mule, a zesty blend of strawberry, ginger, and lime. Available for purchase on all JetBlue flights, this partnership ensures customers always have access to mocktails and cocktails that they can mix in the comfort of their seats in three simple steps. The gluten-free and vegan mixers that come in single-serving packets are low-sugar and low-calorie.
Craftmix has earned a reputation for its exceptional lineup of premium, all-natural cocktail mixes that offer convenience without compromising on taste. By joining forces with JetBlue, Craftmix is set to change the way customers enjoy their favorite beverages at 35,000 feet. Customers are able to create an unforgettable cocktail inflight by mixing Craftmix Strawberry Mule with sparkling water and vodka, or their liquor of choice. The mocktail option, which tastes like a sweet strawberry daiquiri with a hint of lime and ginger, provides the exciting experience of inflight mixology without the alcohol to meet the preferences of all customers.
JetBlue has long been committed to providing exceptional customer service and enhancing the travel experience with benefits like fast, free Wi-Fi and complimentary seatback entertainment on every flight. The airline’s dedication to innovation and attention to detail aligns perfectly with Craftmix’s vision of delivering bar-fresh craft cocktails in places where they are traditionally hard to access.
“We are excited to partner with JetBlue to bring our craft cocktail experience to travelers in the USA and all around the world,” said Jake Tannenbaum, Founder & CEO at Craftmix. “JetBlue’s commitment to customer satisfaction, award-winning products, and inflight innovation aligns perfectly with our values. We look forward to delighting passengers with our Strawberry Mule, a flavor that finally gives them the choice to enjoy a real full-bodied cocktail while in the sky. It’s a full circle moment after thinking about the lack of options for craft cocktails and mocktails on a flight just two years ago — a moment which was part of the inspiration for starting the company.”
“As JetBlue continues to collaborate with innovative partners that provide our customers with the best onboard food and beverage options, our partnership with Craftmix is a natural fit,” said Mariya Stoyanova, director of product development, JetBlue. “Craftmix’s Strawberry Mule is a versatile, delicious product that bolsters our craft cocktail and mocktail offerings to suit more of our customers’ inflight drink preferences.”
Craftmix and JetBlue unveiled the new cocktail and mocktail selection on JetBlue menus that were redesigned in July 2023. Customers of all ages can look forward to indulging in one of the most popular Craftmix flavors. Whether traveling for business or leisure, JetBlue customers can now savor a premium craft cocktail or mocktail experience in the sky.
For more information about Craftmix and JetBlue’s partnership, ask the in-flight crew on your next JetBlue flight.
About Craftmix
Craftmix is one of the world’s fastest-growing craft cocktail and mocktail brands. The modern single-serving packets mix with sparkling or still water in seconds to make 8 different flavors containing all-natural ingredients and low sugar. Craftmix ensures that cocktail enthusiasts can enjoy a high-quality, delicious drink anywhere, anytime. To try our instant mixers, shop on craftmix.com.
About JetBlue
JetBlue is New York’s Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada, United Kingdom, and France. For more information and the best fares, visit jetblue.com.
a. Fly-Fi® and live television are available on all JetBlue-operated flights. Availability and coverage area may vary by aircraft. Details on inflight wi-fi and entertainment: https://www.jetblue.com/flying-with-us.
Media Contact:
Scott Berty
Marketing Director
Craftmix Inc.
marketing@craftmix.com